The Student Energy Project
This project was completed while freelancing at We Launch. The brief was to create an emotive brand communications platform for a new initiative aimed at inspiring and motivating university students to lower their personal energy consumption, with the added incentive of collecting rewards for doing so. The campaign was to be rolled out in universities across the UK.
It was designed for students to be delivered by students. A colourful, hand drawn style created the impact required to make them take notice, but it was also an authentic and unique way of bringing the key messages and benefits to life. Inspired by well-known music lyrics, the lettering was created by myself and the Creative Director in-house, and we worked with artist Joe Richards on the accompanying illustrations. The Student Energy Project launched in early 2013 and will look to change students behaviour for the better.
The project included identity, lettering, illustration, posters, banners, clothing, stationery, promotional material and concepts for mobile user interface.