In 2009, 80% of all street crime in the UK went unreported or unresolved. Witness Confident is a charity that is taking a stand against the walk-on-by culture and aims to promote greater public participation in the prevention and solution of crime and to promote good citizenship and civic responsibility in England and Wales for the public benefit.
The charity didn't exist until 2009 when, while working at Rufus Leonard, I got the brief to bring it to life with a logo, website, and various other marketing materials.
The first day launch was in the presence of invited journalists and was streamed live on the web, while Guy Dehn, the Director of Witness Confident was interviewed the same morning on BBC Breakfast News about the charity. The logo represents a rubber stamp, which evokes adding a 'seal of approval' to the communication and can be applied at different angles and in different positions.