NCB Capital – Rebrand
NCB Capital was launched in 2007 as the investment banking arm of The National Commercial Bank, the largest bank in Saudi Arabia. Its aim is to provide investment banking services to individual, institutional and corporate clients in the Saudi Kingdom.
While at Rufus Leonard, I worked on developing the campaign platform 'We look for more' together with the creating a logo (based on the existing NCB logo), which had to work both in English and Arabic, and with the rest of the visual identity. Since its inception NCBC has grown quickly to become Saudi Arabia's largest investment bank, with over one million clients and SR56 billion ($15 billion) of assets under management.
The slides below form part of a campaign idea that was pitched for the ongoing development of the account.